Without a doubt, the primary objective of wholesale businesses is to make profits and increase revenue. But in the past few years, the business constantly faced many new changes and challenges as a result of the COVID-19 pandemic. In addition, the consumers’ demand and behavior are changing – people want better safety when purchasing products, and consumers from all segments are paying more attention to online platforms.
Entrepreneurs need to adapt the approach toward customers to combat the competitors and grow their business. In this article, we will explore the 3 major ways to increase sales for your wholesale business.
The Wholesale Definition
Before we discuss the ways to boost wholesale sales, for those who are new to this particular industry, the wholesale definition is “the selling of goods in large quantities to be retailed by others (at a lower price).” This means that wholesale is principally B2B (business-to-business) that sells products in bulk to retailers, however, general buyers can purchase from wholesale as well.
Now, let’s take a look at the 3 methods on how to promote sales for your wholesale businesses.
1. The Omni Channel Approach
To succeed in today’s highly competitive market, make more sales, and win over customers’ ever-changing demands, it is best to take the “omni channel” approach. The omni channel is the integration and cooperation of the different channels (Seamless O2O) that wholesalers use to conduct business deals or interact with customers. It enables wholesalers to engage with manufacturers, customers, and other businesses in different ways that are most convenient for them. As a result, the omni channel approach can provide a better trading experience, more sales, and superior connection with other markets.
For instance, a customer may want to order a product online but wishes to pick up the order by themselves at the store. Although, they might want to check the quality of the product at the store before making further purchases online. Both scenarios are possible through the omni channel approach.
To get started with the omni channel approach, it is recommended to find a suitable wholesale platform, such as “PhenixBox,” the first and only omni channel via website and application that supports offline and online trading. Wholesalers and customers in the wholesale market in Thailand and the South East Asia region will meet with domestic and international brands along with convenience, safety, and 24 hours trading. PhenixBox also comes equipped with unique features including Group Purchase, Seller Store, E-Catalog ,and etc.
Visit PhenixBox website: www.phenixbox.com or Download application via Google Play or App Store
2. Business Partnership
The arrangement of business partnerships can offer various benefits that entrepreneurs/wholesalers may require to boost their sales. Here are a few benefits of having a partnership in the wholesale business:
- More knowledge Partnerships give access to more insights and allow you to learn from another perspective which can be used to further build your brand and business in the future.
- Increase customer base Businesses can make agreements to connect with each other’s customers, resulting in the expansion of customers and therefore creating more sales and transaction opportunities.
- To enhance credibility and image If you can partner up with renowned businesses or make government alliances, it will surely contribute to your brand’s image. Making your business more trustworthy towards the general customers.
Wholesalers at AEC TRADE CENTER – PANTIP WHOLESALE DESTINATION, will meet with new partnerships both in Thailand and other countries. This includes government alliances such as the DITP, THE THAI CHAMBER OF COMMERCE, THE FEDERATION OF THAI INDUSTRIES, THAILAND CHEFS ASSOCIATION, Food and Beverage Management Association. In addition to that, the Chinese alliances from CCC Group, YIWU SELECTION THAILAND SHOWCASE, and major private companies that are ready to support your business growth.
3. Selling through a wholesale center
A wholesale center is a place where wholesalers, retailers, and manufacturers can gather to establish new business relationships. While customers are able to make a visit and purchase products at a lower price. It is also one of the best places for new entrepreneurs to establish their wholesale businesses.
If you are planning to start a whole new business in Thailand, AEC TRADE CENTER – PANTIP WHOLESALE DESTINATION is the place to begin. It is the largest, most comprehensive wholesale center in the Southeast Asia region, located in the center of Bangkok, Thailand. AEC TRADE CENTER provides various services to support wholesalers, starting with Solution Service Center BUSINESS MATCHING AREA, B2B/B2B2C PARKING SPACE, LOADING ZONE, LIVE FEEDING & STUDIO, DEMO KITCHEN, etc.
Furthermore, To best support the food business industry, AEC TRADE CENTER hosts the first FOOD DESTINATION CENTER campaign in 2022 that enables wholesalers to find quality and variety of food products and services at the best price from manufacturers and dealers.
Free Register for Online Sellers:
For wholesalers who are interested in joining the FOOD DESTINATION CENTER campaign, please see the contact details below.
For more information, please visit
AEC TRADE CENTER – PANTIP WHOLESALE DESTINATION
💻 Website: https://aectradecenter-th.com/
💻 PhenixBox: https://www.phenixbox.com/
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